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June 20, 2017 | What Does Color Say About Your Company?

Did you know color is a very defining factor in company branding? 

The implications of color’s effect on people’s emotions are far reaching. Understanding your company's connections to certain colors could increase the effectiveness of your branding methods.


Red is considered a high-arousal color, often stimulating people to take risks.  It may trigger feelings of power, energy, love, passion, aggression or danger.


Yellow may stimulate feelings of optimism, hope, cowardice or betrayal.


Blue is associated with coolness of the sea and sky. It has shown to lower blood pressure and calm senses.  Blue activates feelings of security, trust, order and cleanliness. There is a very specific reason Twitter & Facebook are the color blue, it's calming and comforting.


Orange is connected with feelings of energy, balance and warmth.


Green is connected with the coolness of leaves. It's associated with nature, health, good luck and jealousy.





June 21, 2017 | What EXACTLY is CMYK?

CMYK are the four (4) basic colors that make up the anatomy of a full color image.

Cyan-Magenta-Yellow-Black


There are 100 steps in each color, if you multiple these numbers there are more than 10 milion possibilities.


THAT'S A LOT OF COLOR!





JUNE 21, 2017 - SUMMER SOLSTICE

The summer solstice, also known as midsummer, occurs when a planet's rotational axis, or  geographic pole on either its northern or its southern hemisphere, is  most inclined toward the star that it orbits. On the summer solstice, Earth's maximum axial tilt toward the Sun is 23.44°. 


SUMMER SOLSTICE 2017






SUMMER IN ST. LOUIS

Being a St. Louis native for almost my entire life, I am very thankful for the area we live in (now to just get rid of the darn humidity!)  There are so many activities in the St. Louis area...many of them FREE!


TripAdvisor St. Louis


Explore St. Louis


US News


10 Best



So get on out there...and explore!




JULY 6, 2017 | FONTS, FONTS & MORE FONTS!

Fonts can make or break your marketing campaign. There are several different types of fonts:

  • Sans Serif
  • Slab Serif
  • Serif
  • Script
  • Decorative
  • Handwritten

and the list goes on & on & on...


Popular websites such as dafont.com, fonts.com and myfonts.com break down the fonts that are available for free, personal use for free or fonts that need to be paid for (donate to the creator).  


Don't use a font for commercial purposes unless you pay for it! 

This can get you in a world of trouble, just ask Hasbro, NBC Universal, Cher, Mixpanel and Microsoft - just to name few.

August 21, 2018 | Printing Processes

Happy Solar Eclipse Day! We are all anxiously awaiting the "event of a lifetime" ! Being in St. Louis, it's been all the buzz for several weeks now. Praying for NO CLOUDS!


Being in the "Path of Totality", made me start thinking about the total number of ways to print and item. There MANY printing processes available for the various categories of materials to be imprinted. There is offset, thermography, letterpress, foil stamping, digital, screen printing and many more...


Below are links to a few of these categories, so you can see first hand the time, effort and precision it takes to complete a high-quality project. Printing is an art form!


THERMOGRAPHY


LETTERPRESS


OFFSET


LASER CUT